Don’t Mess with this Craft Beer
Craft Beer Branding
Problem
After twenty successful years in business, Two Brothers’ loyal customers were aging out of the crowded craft beer market, while their millennial children were the ideal target audience.
SOLUTION
PCD created a comprehensive integrated campaign with a gutsy attitude and unconventional imagery that spoke to millennials and captured Two Brothers’ staunchly independent spirit.
Execution
The campaign rolled out with an irreverent home page website video, in-store posters and a series of short social media videos. The first video achieved over 15k views in its first weekend. PCD also created POP signage, coasters, tee shirts, and more.