After twenty successful years in business, Two Brothers’ loyal customers were aging out of the crowded craft beer market, while their millennial children were the ideal target audience.


PCD created a comprehensive integrated campaign with a gutsy attitude and unconventional imagery that spoke to millennials and captured Two Brothers’ staunchly independent spirit.


The campaign rolled out with an irreverent home page website video, in-store posters and a series of short social media videos. The first video achieved over 15k views in its first weekend. PCD also created POP signage, coasters, tee shirts, and more.

…great folks to work with.
they listen, are always flexible and
able to work within our sometimes demanding
constraints…always manage to bring new,
fresh, creative ideas and over-deliver on
our expectations…

Bruce Miller, VP Marketing
Two Brothers Artisan Brewery