In order to stand out in the competitive Detroit/Windsor market, MotorCity Casino Hotel underwent a complete renovation and built an attached 5-star luxury hotel along with an entertainment complex.


As the lead creative, directing the art and image of the renovation of the brand image meant creating energetic and soulful messaging that kept true to the casino’s “real” Motor City DNA.


A comprehensive integrated campaign was implemented, featuring outdoor, broadcast, print, radio, signage promotions and more. Prior to opening, a teaser sub-campaign was created to hype the grand opening of the hotel, entertainment venues and other new amenities.

…chris did a wonderful job of
taking complex business ideas and
expressing them visually, all the
while working within some
extremely tight deadlines….

Kristine Williams, Director of Advertising
Motorcity Casino Hotel