Internal Company Messaging
Objective
Creative Werks faced the daunting challenge of keeping thousands of full-time and seasonal employees safe at several bustling manufacturing facilities as well as maintaining a nearly zero level of environmental impact.
SOLUTION
PCD recognized that safety starts with knowledge, so a factories-wide, bilingual communications program was created featuring whimsical, proprietary safety and environmental messaging.
Execution
Conventional O.S.H.A. messaging was augmented with new banners, posters and wall billboards featuring actual employees, which not only boosted morale, but better reinforced safety and environmental messaging because it got noticed, read, and talked about.
“…chris and his team were able to
capture our positive, fun and friendly
company culture…”
Kelly Zelmanski, Senior Industrial Design Director
Creative Werks LLC